I’ve been in business for over 15 years. I’ve tried a lot of different things. Some worked really well, others didn’t. I’ve enjoyed some of the things I did and didn’t enjoy others.
Many times I aimed to do things the easy way. In fact, I often encourage my clients to look for the easy way to accomplish a goal. Sometimes, however, the easy way isn’t the right way.
Sometimes the “harder” road is more interesting, refreshing, or satisfying.
Think about your business and your life. What are your goals? When does it make sense to take the easy way? When does it make more sense to take the harder route?
Please watch the video, and then share your thoughts in the comments section below.