Your clients do not buy your products and services. Well, technically they do, but the reality is that they buy you. Your clients invest in the way you think and the experiences you’ve had. They invest in your successes and your failures. They buy what makes you laugh and what makes you cry. I … [Read more...] about Charge What You’re Worth: You Can Only Sell You
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The Price Is Right
Gail has two businesses, greeting cards and catering. I asked her how much she charged. She didn't answer my question. Instead she said "Oh, they're just cards. Besides I'm new at it and all of the supplies come from the dollar store." I asked again. Finally she gave me a response, $1.50 a … [Read more...] about The Price Is Right
