A salesperson approached me as I was looking at a jar of face cream. Before I even acknowledged her presence, she started going on about the qualities of the moisturizer. My reaction was to put the jar down and tell her I was just looking. I wonder what my reaction would have been had she come over … [Read more...] about Monday Motivator – Want to make a sale?
marketing
Entrepreneurship: Communicate With Your Clients On Their Terms
I was walking my daughter’s 8-month old German Shephard along a path in a local park. Wow, did she see things differently than me! I started thinking about entrepreneurship and business, and the prospects, and the customers we take along paths. We take them along a path through our website, through … [Read more...] about Entrepreneurship: Communicate With Your Clients On Their Terms
The Key to A Strong Marketing Message: Observe the World Around You
It was late July and our tomatoes were exploding. I was picking 20 – 50 cherry tomatoes a day. I couldn’t keep up. Fortunately I was hosting a mastermind intensive. I had a captive audience for two days. I brought tomatoes in, put them in bowls and placed a bowl on each table. I told the … [Read more...] about The Key to A Strong Marketing Message: Observe the World Around You
How A Mistake Can Grow Your Business
I read an article the other day about a teapot that J. C. Penny is selling. Apparently someone thought it looked like Hitler. J. C. Penny dealt with the matter immediately. They apologized and said that any resemblance is completely unintentional. The article went on to discuss other marketing … [Read more...] about How A Mistake Can Grow Your Business
Five Steps to Get the Most From Business Networking Events
The cool thing about having your own business is that you get to do whatever you want. You can create a new program if you want. You decide who you will work with and what services you will offer your clients. You decide what you'll sell and how you want to promote your business. You dictate … [Read more...] about Five Steps to Get the Most From Business Networking Events
Is Your Business A Museum?
She told me that she was a networking queen. She averaged two events a week and met many people. She even followed up with them AND kept in touch afterwards. Why then, she asked me, was she having trouble finding clients? I asked her the following question. Are you sharing information about … [Read more...] about Is Your Business A Museum?
