The Question that Lead to a $4000 Sale

We’d been talking for 30-minutes.  The conversation moved from scheduling sales calls, qualifications and interview questions for a new hire, to a discussion about a current employee who was not required to attend daily staff meetings because her personal life conflicted with them.  As we talked about the various issues we noticed a common thread.  My client was putting everyone else’s needs before his own.  

I posed a simple question… “In all of these situations, what’s best for you and your business?”

He stopped and thought.  He took the time to figure out what would be best for him and his business in these cases.  

A few hours later I got a text message from him.  A client, who is also a friend, wanted help…he wanted to help her.  He was stuck in an emotional quandary.  If he helped her he would be doing her a favor and not standing up for himself.  He texted me and said… “this is all in my head”.

I sent back a single question… “What is best for you and your business?”

It took the emotion right out.  He was able to step back and make an objective decision.  Was it easy for him to say “no” to his client and friend?  Probably not; however, it was the right thing for him to do for himself and his business.

You know what he did next?  He got on the phone and did what was right for himself and his business and closed a $4,000 sale.

My suggestion is when you find yourself in an emotional tug-of-war and are faced with a tough decision, take a step back and ask “What is right for me and my business right now?” Take your own answer to heart and act on it.  

What are you doing right now that you need to stop doing or what do you need to start doing that will be right for you and your business?  Let me know by sharing in the comments section below.