She told me that she was a networking queen. She averaged two events a week and met many people. She even followed up with them AND kept in touch afterwards. Why then, she asked me, was she having trouble finding clients?
I asked her the following question. Are you sharing information about your services and asking them to hire you?
Her response was a single word. “No.”
When I told her that I thought we found the problem she went on to tell me that she didn’t know how to. What should she say? And how could she ask someone to work with her (this is a big one) and not feel pushy about it?
Seems that she had been a museum. Let me explain.
Museums are amazing places filled with all sorts of treasures. As a visitor, you get to walk the halls and galleries and look at it all. As you wander your mind takes everything in. Sometimes you can take pictures (sometimes not). No matter what, you walk away with wonderful memories because you know you can’t bring any of the treasures home with you.
Now let’s talk about stores. Stores are also filled with amazing things. You get to browse the aisles and the shelves. As you browse your imagination can go wild. There are so many options.
Do you know what the difference is? When you go into a store you are told that the things you see can be purchased and there is a price tag attached to each item. You know that if something touches you, if you need it, or just want it, you can buy it and take it home.
As an entrepreneur you have to let your prospective clients know you are a store. You don’t need to be brash and cheesy about it, and you certainly NEVER want to pressure anyone into buying anything or push him or her towards things that aren’t suitable just so that you “make the sale”.
What is important is that you make it perfectly clear that you have products or services for sale, what those products or services are and what they can do for your prospective client. Finally you need to make it easy for people to buy.
Think about the last five or ten conversations you’ve had…have you been a museum or a store? Let me know by sharing below.
Full disclosure here… CarrieThru is a store. We have products and services that we sell to support entrepreneurs with marketing, sales and productivity. I would be happy to have a discussion with you about how these products or services could help you grow your business and increase your profits. I promise never to strong-arm you into a decision.
If you’d like to speak with Carrie directly, simply click here to set up a time for you to explore (if none of the times work for you just send an email to me, Carrie@CarrieThru.com and we’ll work something out).
The price tag for the discussion? $0. We’ll talk first and if you want to buy you may.
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