This is what I posted on Facebook. “It’s tempting to say yes to any client who offers to pay you, there are clients that quite simply are not right for you.” As the likes and comments racked up I started thinking about that simple statement. I’ve been on both sides of “wrong client”. I’ve … [Read more...] about 6 Steps to Ideal Clients
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Commodity vs Value Based Pricing for Your Services
It’s an interesting conundrum. We are told that we must provide amazing customer service if we want to get and hold on to customers, but it’s not always true. Don't believe me? Think about how many hours you spend waiting for customer service for your Internet or cell phone company. There is … [Read more...] about Commodity vs Value Based Pricing for Your Services
The Right Resources to Business Profitability
I was at a beautiful, beachside hotel in Miami, the elevator opened; a bellman with six large pieces of luggage was already inside. As I joined him, I commented that someone brought a lot with them. Then he told me, two of the suitcases were empty but they will be full when they leave. Shopping … [Read more...] about The Right Resources to Business Profitability
You Can Have It Your Way
A client of mine said, “I feel like a fraud. Like what right do I have to build a business around my needs and my desires? ‘Real businesses’ don’t get to do that. What right do I have to build a business my way and ignore what everyone else is telling me to do?” What do you think? Does … [Read more...] about You Can Have It Your Way
Sell the Benefits and Get Higher Conversion Rates
Imagine you have a toothache and are looking for a dentist. (Stay with me here, this relates directly to your business, how you sell and especially how many prospects buy from you.) You try one dentist. The dentist looks at your tooth and says, “You have a cavity. It must be filled. It’s … [Read more...] about Sell the Benefits and Get Higher Conversion Rates
VIDEO: Lessons are everywhere
This is what I learned visiting the windmills in Zannse Schans, just outside of Amsterdam. What do you think? Go ahead and post your thoughts in the comments section below. … [Read more...] about VIDEO: Lessons are everywhere
