I was at a beautiful, beachside hotel in Miami, the elevator opened; a bellman with six large pieces of luggage was already inside. As I joined him, I commented that someone brought a lot with them. Then he told me, two of the suitcases were empty but they will be full when they leave. Shopping … [Read more...] about The Right Resources to Business Profitability
You Can Have It Your Way
A client of mine said, “I feel like a fraud. Like what right do I have to build a business around my needs and my desires? ‘Real businesses’ don’t get to do that. What right do I have to build a business my way and ignore what everyone else is telling me to do?” What do you think? Does … [Read more...] about You Can Have It Your Way
Sell the Benefits and Get Higher Conversion Rates
Imagine you have a toothache and are looking for a dentist. (Stay with me here, this relates directly to your business, how you sell and especially how many prospects buy from you.) You try one dentist. The dentist looks at your tooth and says, “You have a cavity. It must be filled. It’s … [Read more...] about Sell the Benefits and Get Higher Conversion Rates
Caution: Well Meaning Advice Can be BAD for Business
I was driving down a major road; I needed to make a left at the next traffic light. As I approached the “left hand turn arrow” turned green. I put my foot on the gas pedal. I had a green light, the light in the other direction was red. I could go. A car was heading towards the intersection … [Read more...] about Caution: Well Meaning Advice Can be BAD for Business
VIDEO: Lessons are everywhere
This is what I learned visiting the windmills in Zannse Schans, just outside of Amsterdam. What do you think? Go ahead and post your thoughts in the comments section below. … [Read more...] about VIDEO: Lessons are everywhere
Come on in!
We were on vacation in Sedona. We decided to spend a couple of hours shopping. Main Street caters to visitors and we went from store to store browsing. We’ve all been to tourist towns. All of the stores carry pretty much the same merchandise. There are t-shirts, jewelry, regional artwork or … [Read more...] about Come on in!
