As a customer, when I am involved in a sales conversation the one thing I know for sure is that I am always suspicious if I hear, “If I were you, I would…”. As a buyer it’s never about them; it’s about you.
With this in mind consider… when you sell your service, are you thinking about why you would buy the product or why your prospect should buy it?
When you sell, whose goals are you thinking about?
Yours or your prospect’s?
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