It’s been a whirlwind of a week. Unless you’re living under a rock, and regardless of which side you’re on, you know things here in the US are a bit crazy. My Facebook feed is insane. When I looked at it earlier today the first post I read was “I’m deleting my lyft account”, the second one I read was “I’m deleting my uber account.” What I’m seeing, more than anything else, is that this administration is waking people up on both sides of the aisle; which offers us some valuable business lessons.
I hosted a two-day mastermind last week. One topic we discussed was what we could learn, and apply to our businesses, from the elections. There were people on both sides in the room so it was very important to keep the emotion out of the discussion. We focused on the campaign, election, and early days of the administration, as a case study in marketing, sales and leadership.
We talked over dinner on the first evening, and the next morning created a list of over twenty things we could take from the election and apply to our own businesses. I’ll be sharing them all with you over the next few weeks, but more than anything else the biggest lesson we learned is that you must have a very clear message and stick with it.
In other news, I saw Hamilton last week. It was amazing, and yet I felt it fell short. The staging and production were certainly top notch, but where I feel it lacked was in cast’s stage presence.
Everyone’s heard of Hamilton. It is the most popular show on Broadway. People buy tickets over a year in advance, and some pay $1,000 a seat. There is a sense of anticipation in the air before the play starts. The play itself is wonderful; however, to me the actors simply did their job. Their performance was excellent, but it did not meet the anticipation that the audience was feeling. It was almost like while they were doing their extraordinary job, the cast was thinking that they had done this hundreds of times before, and they knew they would receive a standing ovation at the end regardless of how awesome they were, or weren’t.
I learned a lot of business lessons from Hamilton, (I’ll share them in the next few weeks too) but the most important one is that, even if you’ve done it a hundred times before, you need to remember that your clients experience it once. Your energy must meet, or better yet, exceed, their level of excitement and anticipation even if it’s rote for you.
Well that’s it for today.
Have a great week!